Mark Higginson

The web is a social artifact.

This short manifesto covers what I hold to be self-evident about modern marketing practices, particularly related to online activity.

This piece about how people's attention flows on the web highlights the fundamental misunderstanding that causes almost all online marketing to be ineffective.

The blog that follows consists of a series of short posts that support my arguments.


20 March 2011

Startups in Silicon Valley are like old generals. They don’t die anymore, buoyed on life-rafts of lingering venture capital and modest revenues. It’s pretty clear that Digg is on that path.

RIP Digg

Ignoring the self-aggrandising of the author, this is worth marking as the lessons we learn from the start-ups that fade away are valuable. Points to consider are why reddit is beating Digg and how both compare to similar sites like MetaFilter and the recently deceased

Does anyone remember Pownce?

Let me know what you think on Twitter