Mark Higginson

The web is a social artifact.

This short manifesto covers what I hold to be self-evident about modern marketing practices, particularly related to online activity.

This piece about how people's attention flows on the web highlights the fundamental misunderstanding that causes almost all online marketing to be ineffective.

The blog that follows consists of a series of short posts that support my arguments.


21 March 2011

Netflix has confirmed that they intend to pay for House of Cards a new show being produced by David Fincher (yes, he of Fight Club, The Social Network, etc) and starring Kevin Spacey (yes, he of The Usual Suspects, American Beauty, etc).

Netflix Original Content Is Much More Than A Strategy Shift — It Could Shift An Industry

There are so many series this would work for, e.g. AMC’s The Walking Dead would have translated to being delivered this way no problem, the forthcoming Game of Thrones from HBO would work too.

Netflix is well-known; people are becoming more familiar with the web as a primary distribution channel for video content, such as the BBC’s iPlayer. So much of TV is just filling space but the stuff that is good is the stuff that really gets talked about. Must see TV is still a must see.

Let me know what you think on Twitter


20 March 2011

Startups in Silicon Valley are like old generals. They don’t die anymore, buoyed on life-rafts of lingering venture capital and modest revenues. It’s pretty clear that Digg is on that path.

RIP Digg

Ignoring the self-aggrandising of the author, this is worth marking as the lessons we learn from the start-ups that fade away are valuable. Points to consider are why reddit is beating Digg and how both compare to similar sites like MetaFilter and the recently deceased

Does anyone remember Pownce?

Let me know what you think on Twitter