Mark Higginson

Manifesto
How attention flows on the web

23 October 2013

… fake traffic is essentially systemic to online advertising — it’s part of how the business works.

The Amount of Questionable Online Traffic Will Blow Your Mind

This is perpetuated by people not wanting to look into how the ‘success’ of what they paying for is actually being measured. So much of digital marketing is affected by people unable or unwilling to ask hard questions.

Other relevant posts written by me:

• The fantasies and delusions of marketers
• Everyone hates web banners

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