Mark Higginson

Manifesto
How people's attention flows on the web

 

02 August 2012

Agencies know how to build and buy them; publishers know how to sell them.

Why Are Banner Ads All Over the Web, If No One Likes Them?

With a tenth-of-one-percent click-through rate not including fraud or accidental clicks this is one format that needs to be consigned to web history.

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