How attention flows on the web
Here’s another example to add to the collection of big brands who don’t understand how attention works on the web. A blog featuring positive stories that people have to actively choose to visit isn’t going to fix perception problems. I’ve highlighted the nonsense that is ‘brands as publishers’ so many times let me simply juxtapose the above story against this one:
Here you’re looking at a problem systemic to the business in question. I’d argue that where people come into contact with their ‘newsroom’ all it does is serve to throw these types of problem into sharper relief. People aren’t stupid. They’re aware of blatant propaganda. If you can’t fix the things the public perceive as problems because your business model relies on these to generate profits then you’re in the wrong business.