Mark Higginson

How attention flows on the web


19 December 2014

An incredible 56.1% of ads on the internet are not seen by humans.

56% of Digital Ads Served Are Never Seen, Says Google

Despite all of this advertising spending online continues to grow. The reason is that those ads which are seen generate a perceived return, based on the measurement criteria being used to evaluate performance.

“Bot fraud, digital advertising’s albatross, will suck $6.3 billion from the industry next year.”

Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats

“The total percentage of bot-related web traffic is actually down this year from what it was in 2013. Back then it accounted for 60 percent of the traffic, 4 percent more than today.”

Bots Now Outnumber Humans on the Web

The Google research referenced in the headline quote can be found here.

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