How people's attention flows on the web
19 December 2014
An incredible 56.1% of ads on the internet are not seen by humans.
Despite all of this advertising spending online continues to grow. The reason is that those ads which are seen generate a perceived return, based on the measurement criteria being used to evaluate performance.
“Bot fraud, digital advertising’s albatross, will suck $6.3 billion from the industry next year.”
“The total percentage of bot-related web traffic is actually down this year from what it was in 2013. Back then it accounted for 60 percent of the traffic, 4 percent more than today.”
The Google research referenced in the headline quote can be found here.