How people's attention flows on the web
10 April 2013
After hundreds of stories and videos… we couldn’t be happier with our team’s effort… Storyboard has run its course for now, and our editorial team will be closing up shop and moving on.
Using stories as marketing and getting people interested in the result is hard work.
Tumblr is getting rid of the team given the job of “highlighting talented creators and their work, as found within and around the massively diverse Tumblr community” after only one year.
Update: Valleywag claims that Chris Mohney, the editor-in-chief who was getting fired, wrote the memo for David Karp annoucing the closure of Storyboard, which rather explains why it sounds the way it does.