How attention flows on the web
Quirky is a business that sources ideas for products from inventors via the internet and, having used its ‘community’ to select designs, puts these ideas into a process potentially leading to production.
Quirky is accusing OXO of appropriating a design from one of its inventors and ‘took to the streets’ to claim ‘justice for Bill Ward’. This could have been a public relations mess for OXO.
Have a read of how they handled it. Cool and calm. They headed off Quirky’s little-person versus big-person marketing stunt by schooling Quirky on how intellectual property works.