Mark Higginson

How attention flows on the web


05 January 2013

What are some attributes of these networks that will help us make predictions? Is it number of followers? Is it engagement of followers? Is it what time you tweet? Is it who else is tweeting at the same time?

UA Study Examines How News Spreads on Twitter

Another look at how news spreads on Twitter. What I question about these studies that claim to help understand when to post is that nowhere does it mention the effect of the content of the post on its propensity to ‘travel’.

That is surely the ineffable question to which everything else is peripheral. But then that is not something that can be predicted by an algorithm.

Let me know what you think on Twitter