30 May 2012
The subtext of the popular account of Facebook is that the network has a proprietary claim and special insight into social behavior. For enterprises and advertising agencies, it is therefore the bridge to new modes of human connection.
Good post. I do not believe there are deep insights to be had from this unstructured data that will directly correlate with vastly superior advertising performance.
Display advertising is ignored. Paid search and SEO is a straightforward response to a clear intent and need not be complicated. The real challenge is in social; coming up with ideas that people actually want to share that also encapsulate a marketing message.