Mark Higginson

How attention flows on the web


30 May 2012

The Facebook Fallacy

Good post. I do not believe there are deep insights to be had from this unstructured data that will directly correlate with vastly superior advertising performance.

Display advertising is ignored. Paid search and SEO is a straightforward response to a clear intent and need not be complicated. The real challenge is in social; coming up with ideas that people actually want to share that also encapsulate a marketing message.

Let me know what you think on Twitter