Mark Higginson

How attention flows on the web


15 May 2012

And that was the problem. At the time, the Web was rapidly becoming more social, and Flickr was at the forefront of that movement. It was all about groups and comments and identifying people as contacts, friends or family. To Yahoo, it was just a fucking database.

How Yahoo Killed Flickr and Lost the Internet

Yahoo lost the battle for search and went straight on to lose the battle for social.

This slow-motion disaster has been fascinating to watch unfold; what happened to Flickr encapsulates so much of what was and is wrong with Yahoo, as the post quoted above highlights.

Let me know what you think on Twitter