How people's attention flows on the web
15 May 2012
And that was the problem. At the time, the Web was rapidly becoming more social, and Flickr was at the forefront of that movement. It was all about groups and comments and identifying people as contacts, friends or family. To Yahoo, it was just a fucking database.
Yahoo lost the battle for search and went straight on to lose the battle for social.
This slow-motion disaster has been fascinating to watch unfold; what happened to Flickr encapsulates so much of what was and is wrong with Yahoo, as the post quoted above highlights.