Mark Higginson

How attention flows on the web


05 February 2012

After waiting for so long to see the numbers inside Facebook’s success, it’s easy to be overwhelmed by all the new data we have about the social network and company. But there is one number that matters more than all the others: revenue per monthly active user: $4.39.

Here’s the Number That Matters in Facebook’s IPO Filing

Your mission, should you choose to accept it, is to come up with five ways in which Facebook can increase revenue per active user. The caveat is that these ways must not alienate the user base.

That, in a nutshell, is the problem and is why the valuation is insane.

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