How people's attention flows on the web
28 March 2011
We find a striking concentration of attention on Twitter - roughly 50% of tweets consumed are generated by just 20K elite users - where the media produces the most information, but celebrities are the most followed.
This PDF from Yahoo! Research is well worth your time. The findings indicate that those ‘elite users’ referred to above are just 0.048% of the user-base.
It also indicates that the patterns of behaviour in the Twitter universe may obey slightly different rules to the wider web. This has implications for the perception that ‘conversations’ occur on Twitter rather than waves of re-tweets originating from discrete sources.