Mark Higginson

How attention flows on the web


28 March 2011

We find a striking concentration of attention on Twitter - roughly 50% of tweets consumed are generated by just 20K elite users - where the media produces the most information, but celebrities are the most followed.

Who Says What to Whom on Twitter

This PDF from Yahoo! Research is well worth your time. The findings indicate that those ‘elite users’ referred to above are just 0.048% of the user-base.

It also indicates that the patterns of behaviour in the Twitter universe may obey slightly different rules to the wider web. This has implications for the perception that ‘conversations’ occur on Twitter rather than waves of re-tweets originating from discrete sources.

Let me know what you think on Twitter